Why Fresh Matters: A Candid Conversation with Green Juju's Billy Hoekman
What’s really in your pet’s bowl? In a recent episode of our Get Fresh with Jenn podcast - host Jenn Newark sits down with Billy Hoekman, Vice President of Nutrition and Communication at Green Juju, to dig into what sets real, whole food apart from the rest.
Billy doesn’t hold back—he shares why transparency in the pet food industry is still rare, and how Green Juju is doing things differently.
Here’s what you’ll learn when you tune in:
🔍 What Makes Green Juju Different
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No synthetic vitamins—every nutrient comes from real, whole, well sourced foods
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Simple, short ingredient lists you can actually read and understand
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Recipes created by nutritionists, rooted in nature
🥩 The Truth About Ingredients
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“Ingredient splitting” is still a trick used to hide poor-quality components
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Fresh food labels should look like your grocery list—not a science experiment
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Billy explains why “complete and balanced” doesn’t always mean healthy
🧠 Pet Nutrition Isn’t One-Size-Fits-All
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Not every pet needs the same thing—bio-individuality matters
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Why Billy avoids buzzwords and focuses on species-appropriate nutrition
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Green Juju offers diverse recipes (like bison, duck, and salmon) to match your pet’s needs
📦 Frozen vs. Freeze-Dried: What You Should Know
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Frozen foods deliver the freshest option with minimal processing
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Freeze-dried is great for convenience but may have slightly less nutrient retention
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Both options can support raw feeding or be used as food toppers depending on your goals
💡 Billy’s Advice for Pet Parents
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Start small: even one scoop of fresh food a day can make a difference
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Know your source—transparency is key
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Trust your gut and watch your pet, not just the marketing
🎧 Want the full story?
Billy shares some eye-opening truths about the pet food industry, plus helpful advice you can use today. Don’t miss this one—listen to the full podcast episode now on